We Are Maud

WAM is a woman-owned business in Baltimore, Maryland that sells a variety of fun gifts, self-care, and wellness items. I worked with this client through LCG Consulting Group who provides pro-bono marketing services to small businesses and startups in the local area. As the graphic design consultant, my role was to develop the brand’s identity to embody the whimsical, exciting feel of the shop as well as marketing collateral to establish brand awareness in the community and packaging for products. After conducting competitive analysis, I created an impactful branding package and unique marketing assets that set this business apart from the others.